Jamie Mac, half in black tie and half in gym kit
Solihull, West Midlands · Property, tech & compliance

JamieMac

At work I help companies and regulated industries adopt digital wisely and integrate the cloud. The rest of the time I build

Built to pay its way — the rule every build follows ›

See what I'm building Get in touch
Digital adoptionCloud integrationRegulated industriesAgentic systemsExempt accommodationCyber securitySelf-hosted toolsSystems architectureMountain bikingTravel Digital adoptionCloud integrationRegulated industriesAgentic systemsExempt accommodationCyber securitySelf-hosted toolsSystems architectureMountain bikingTravel
Stage 01 · Who I am

Property, tech and compliance.
Systems in everything I build now.

The short version

For eight years I've worked in property and compliance: HMOs, social, supported and exempt accommodation, supporting people from low-level needs to DoLS and care leavers aged 16 to 18. I've led a team of 20+ as Director of Housing, led Birmingham City Council's exempt accommodation inspections, audited providers against RSH and CQC standards, and worked in prop tech at Howsy.

Alongside that, nearly ten years in tech, from my first website in 2017 to cyber security, full-stack development and cloud architecture. Now I build the tools regulated property was missing, and I keep it practical: if it doesn't earn and scale, I don't build it.

Supported & exemptLow to high supportRSH · CQCCloud & securityAI agents
Jamie Mac smiling, in a black jacketTHAT'S ME
Currently

Support Audit

Audits of resident support files for Registered Providers and their managing agents, graded by an auditor with clear actions.

8

years in property and compliance

~10

years in tech

20+

people led as Director of Housing

4

ventures running

Technology should never be separated from its purpose, and never become the purpose.
Ten years to learn it, one line to say it
Stage 02 · Ventures

Things I'm building

0%
Raising the island…
12:00
The Yard · v1.0
Use cases
Pick a use case, or drag to orbit and click any building
Real time · Real agents · Real work

The Yard

Every business I run is a building on this island, joined by the pipelines that move work between them. The drones are my real agents: Hermes runs the jobs, Claude builds and ships, Scout finds leads, Grok watches the inboxes and Sprig keeps the business brain current.

This isn't a demo. It reads the same live ledger as my work tracker, so when an agent finishes a real job, it flies to that business and you see it here. Notes, task names and anything about clients stay private.

  1. File received
  2. Evidence check
  3. Auditor
  4. Graded report
Support plan reviewed in timeWaiting
Risk assessment currentWaiting
Needs and outcomes evidencedWaiting
Contact matches support hoursWaiting
Move-on plan in placeWaiting
Evidence
0%
Supported housing • Audit readiness • Evidence

Support Audit

Property compliance comes with certificates, expiry dates and a contractor who signs. Support compliance has none of that. Support Audit checks whether a provider's support evidence would stand up if a regulator or commissioner looked at it.

  • Evidence first — every file is checked against a clear standard for what good evidence looks like
  • An auditor makes the call — a person sets every final grade
  • Three lanes — exempt, supported and transitional housing, with the pathways between them
Visit supportaudit.co.uk
Inboxemail · forms Triage agentclassify · route Postgresrules · audit trail Doneaction · report
AI agents • Operational automation • Postgres

Cogent Intelligence

AI agents and automation for operators who want their back office to run itself. I build it engineer to operator, with no hype: clear rules, logic kept in the database and a trail you can check.

  • Agents on real work — connected to the inboxes, forms and data a business already has
  • Logic in the database — so every decision can be audited later
  • Built to last — for businesses that want a system they own
Visit cogentintelligence.co.uk
+XP +bells
Work game • Agent fleet • Cloudflare • Real-time

Cogent Island

Cogent Island is a live work game. A 3D village grows as Jamie's agent fleet does real work. A sale, an outreach send or a clean Hermes run all score points on the island. Six villagers each react to a different type of work. Points, bells, streaks and per-brand districts keep it moving. It runs on a Cloudflare Worker with a D1 ledger and a Durable Object that pushes live updates to every open device at once.

  • Visible momentum — every sale, outreach send and clean Hermes run scores points on the island in real time
  • Six agent-villagers — each reacts to a different type of work, with their own letters at each level
  • Live from the ledgers — the APX operating data syncs every 15 minutes, so pipeline movement and closed deals appear without manual entry
  • Real time, real seasons — the sky follows UK time, the trees change with the month, and every open device sees the same island
Visit the island View the source
Exempt accommodation checkerQ1 / 6
Is the accommodation provided by a housing association, charity or voluntary organisation?
YesNoNot sure
Likely categoryExempt accommodationwith the reasons behind it
Service charge calculator£ / week
Communal cleaning£14.00
Communal utilities£11.50
Support staff time£38.00
Furniture & white goods£6.25
Meals£22.00
Eligible £0.00Ineligible £0.00
Supported housing • Free tools • Regulation tracker

ExemptAccommodation.com

Supported housing rules, without the jargon. A plain-English hub on exempt, supported, transitional and emergency accommodation for support providers, landlords, managing agents and proptech teams. It explains Housing Benefit rent and service charges, licensing and regulation, and tracks what's changing.

  • Free tools — an audit readiness check (24 questions across eight areas), an exempt accommodation checker and a service charge calculator
  • Free templates — support plan, needs assessment, rent and service charge schedule, licensing readiness checklist
  • Regulation tracker — 19 guides that cite the legislation, a timeline of changes from the Renters' Rights Act to council licensing expected in 2027, and email alerts
  • Backed by an audit firm — published by SEA Audit, for when a provider wants its evidence checked properly
Visit exemptaccommodation.com
0/5
  1. Firewalls
  2. Secure configuration
  3. User access control
  4. Malware protection
  5. Security update management
Digital agency • SME IT partner • Cyber Essentials

APX Digital

A retained digital and IT partner for UK SMEs. It includes a Cyber Essentials line that gets businesses ready for the security questions in public sector tenders.

  • Websites and systems — built, hosted in the UK and looked after
  • Tender security pack — model answers and a six-document deliverable
  • Review gate — nothing goes out without passing quality review
Visit apxdigital.io
A
B
C
D
E
F
G
Now · E
Local SEO • Calculator • Guides

EPC Birmingham

An EPC assessment site for Birmingham, built on local data with a calculator and guides, so it ranks in search and gets quoted by AI answer engines.

Visit epcbirmingham.co.uk
Systems are the easy part. People are the hard part, and the only part that ever really changes anything.
Why I keep ending up between the boardroom and the build
Stage 03 · The journey

Property. Tech. Compliance.

0years in property & compliance
0years in tech

Where they cross is what I build now.

01Every kind of property

From HMOs to specialist supported homes.

  • HMOsshared homes
  • Socialhousing
  • Supportedhousing
  • Exemptaccommodation
  • Transitionalmove-on homes
  • Privatelettings
02Every level of need

From a light touch to round-the-clock support.

03Leading the people
0people led, staff and contractors
  • Director of Housing
  • Exempt accommodation inspection lead, Birmingham City Council
  • Compliance auditor, RSH & CQC
04Then the tech caught up

Prop tech, then the tools I wished I'd had.

Prop techHowsy AgencyAPX Digital ComplianceSupport Audit KnowledgeExemptAccommodation.com AI agentsCogent
05Every stop along the way
Stage 04 · The stack

The tools behind it

Open source wherever it holds up. Production runs on a VPS in London, and data stays in UK data centres.

CYBER ESSENTIALS CONTROLS · UK HOSTING Visitorbrowser · phone CloudflareDNS · CDN · TLS London VPSUK data centre AppReact · Express Postgresrules live here AgentsClaude · Hermes Workflowbuild · review · ship
Stage 05 · Off the clock

Away from the keyboard

When I'm not doing property or tech.

Jamie coaching a client through dumbbell curls
Coaching

Thirteen years coaching, Level 4 qualified. One-to-one, small-group and online training at High Performance Fit in Kings Heath.

Visit High Performance Fit Send me a message
Jamie in black tie, holding a glass
Black tie

When the trainers come off.

Labs

Where security tests, self-hosted agents and cloud builds get tried before they go near a client.

Property renovations

Taking tired houses to compliant, lettable HMOs: layouts, fire safety and certificates.

Stage 06 · Downtime

Downtime

Weekly notes

What I'm working on

All weekly notes
Questions people ask

The short answers

Who is Jamie Mac?

Jamie Mac is a founder based in Solihull, West Midlands, working where property, technology and compliance meet. He has spent eight years in property and compliance across HMOs, social, supported and exempt accommodation, with people whose needs ranged from low-level support to high support, including DoLS and care leavers aged 16 to 18. He has led a team of 20+ as Director of Housing, led Birmingham City Council's exempt accommodation inspection team, audited providers against RSH and CQC standards, sourced, scaled and sold HMO portfolios, and worked in prop tech at Howsy.

He has also spent nearly ten years in technology, from his first websites in 2017 to cyber security, full-stack development and cloud architecture. Today he helps companies and regulated industries adopt digital tools wisely and integrate the cloud. He runs Support Audit, ExemptAccommodation.com, APX Digital and Cogent Intelligence on a team of real AI agents, and he is a Level 4 personal trainer with 13 years of coaching at High Performance Fit.

What property types and support needs has Jamie worked with?

HMOs, social housing, supported housing, exempt accommodation, transitional housing and private lettings. Support needs ranged from low-level support to high support, including people under Deprivation of Liberty Safeguards (DoLS) and care leavers aged 16 to 18.

What is Support Audit?

Support Audit checks whether a supported housing provider's property and support compliance evidence would stand up to a regulator or commissioner. It audits resident support files for Registered Providers and managing agents, and an auditor sets every grade. It does not deliver or sign off the compliance work itself.

What is ExemptAccommodation.com?

A free, plain-English hub on exempt, supported, transitional and emergency accommodation. It explains Housing Benefit rent and service charges, licensing and regulation, and offers an audit readiness check, an exempt accommodation checker, a service charge calculator, templates and a regulation tracker.

Does Jamie build AI agents for other businesses?

Yes, through Cogent Intelligence. His own businesses run on a team of real agents (Hermes, Claude, Scout, Grok and Sprig), with business rules kept in the database and people approving anything that goes out.

Where is Jamie based, and who does he work with?

Solihull, West Midlands, working with organisations across the UK, particularly supported and exempt accommodation providers, Registered Providers, managing agents and small and medium-sized businesses.

Stage 07 · Say hello

You stuck with it all the way down.

That's commitment. If you're working on something in property, compliance, automation or cloud, send me a message and I'll reply.

LinkedIn High Performance Fit Support Audit Cogent APX Digital
[email protected]