Solihull, West Midlands · Housing, code & coaching

JamieMac

At work I help companies and regulated industries adopt digital wisely and integrate the cloud. The rest of the time I build

Built to pay its way — the rule every build follows ›

See what I'm building Get in touch
Digital adoptionCloud integrationRegulated industriesAgentic systemsExempt accommodationCyber securitySelf-hosted toolsSystems architectureMountain bikingLevel 4 PTTravel Digital adoptionCloud integrationRegulated industriesAgentic systemsExempt accommodationCyber securitySelf-hosted toolsSystems architectureMountain bikingLevel 4 PTTravel
Stage 01 · Who I am

Eight years in HMOs and housing.
Systems in everything I build now.

The short version

I spent more than eight years in HMO and supported housing: sourcing properties, keeping them compliant, managing them day to day, scaling portfolios and selling them on. I've run housing as a director, led Birmingham City Council's exempt accommodation inspection team and audited providers against RSH and CQC standards. You learn fast which records stand up to an audit and which don't.

I started building websites as a hobby in 2017. Over the last two years that turned into cyber security, full-stack development and cloud architecture. Now I put the two together: tools that turn regulatory pressure into something a provider can see, manage and prove. Alongside that I run APX Digital, ExemptAccommodation.com, a plain-English hub on supported housing rules, and Cogent Intelligence, my AI agents and automation practice.

I keep it practical. I'd rather build something that earns and scales than chase whatever's trending this month.

HMO portfoliosSupported & exempt housingRSH · HHSRS · CQCAuditingFull-stack & cloudCyber securityAI agents
Jamie Mac smiling, in a black jacketTHAT'S ME
Currently

Support Audit

Audits of resident support files for Registered Providers and their managing agents, graded by an auditor with clear actions.

8+

years in HMO, supported and social housing

20+

staff and contractors led as Director of Housing

13

years coaching as a Level 4 personal trainer

Technology should never be separated from its purpose, and never become the purpose.
Ten years to learn it, one line to say it
Stage 02 · Ventures

Things I'm building

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Raising the island…
12:00
The Yard · v1.0
Use cases
Pick a use case, or drag to orbit and click any building
Interactive · Systems · Agents · Projects

The Yard

Everything I do, on one island: digital operations, systems and architecture, AI agents and agentic systems, building for other businesses, and the personal projects in between. The drones are my Hermes agents moving work around. Pick a use case to fly to it and watch it run, or press play to see them all. The sky follows UK time.

  1. File received
  2. Evidence check
  3. Auditor
  4. Graded report
Support plan reviewed in timeWaiting
Risk assessment currentWaiting
Needs and outcomes evidencedWaiting
Contact matches support hoursWaiting
Move-on plan in placeWaiting
Evidence
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Supported housing • Audit readiness • Evidence

Support Audit

Property compliance comes with certificates, expiry dates and a contractor who signs. Support compliance has none of that. Support Audit checks whether a provider's support evidence would stand up if a regulator or commissioner looked at it.

  • Evidence first — every file is checked against a clear standard for what good evidence looks like
  • An auditor makes the call — a person sets every final grade
  • Three lanes — exempt, supported and transitional housing, with the pathways between them
Visit supportaudit.co.uk
Inboxemail · forms Triage agentclassify · route Postgresrules · audit trail Doneaction · report
AI agents • Operational automation • Postgres

Cogent Intelligence

AI agents and automation for operators who want their back office to run itself. I build it engineer to operator, with no hype: clear rules, logic kept in the database and a trail you can check.

  • Agents on real work — connected to the inboxes, forms and data a business already has
  • Logic in the database — so every decision can be audited later
  • Built to last — for businesses that want a system they own
Visit cogentintelligence.co.uk
Exempt accommodation checkerQ1 / 6
Is the accommodation provided by a housing association, charity or voluntary organisation?
YesNoNot sure
Likely categoryExempt accommodationwith the reasons behind it
Service charge calculator£ / week
Communal cleaning£14.00
Communal utilities£11.50
Support staff time£38.00
Furniture & white goods£6.25
Meals£22.00
Eligible £0.00Ineligible £0.00
Supported housing • Free tools • Regulation tracker

ExemptAccommodation.com

Supported housing rules, without the jargon. A plain-English hub on exempt, supported, transitional and emergency accommodation for support providers, landlords, managing agents and proptech teams. It explains Housing Benefit rent and service charges, licensing and regulation, and tracks what's changing.

  • Free tools — an audit readiness check (24 questions across eight areas), an exempt accommodation checker and a service charge calculator
  • Free templates — support plan, needs assessment, rent and service charge schedule, licensing readiness checklist
  • Regulation tracker — 19 guides that cite the legislation, a timeline of changes from the Renters' Rights Act to council licensing expected in 2027, and email alerts
  • Backed by an audit firm — published by SEA Audit, for when a provider wants its evidence checked properly
Visit exemptaccommodation.com
0/5
  1. Firewalls
  2. Secure configuration
  3. User access control
  4. Malware protection
  5. Security update management
Digital agency • SME IT partner • Cyber Essentials

APX Digital

A retained digital and IT partner for UK SMEs. It includes a Cyber Essentials line that gets businesses ready for the security questions in public sector tenders.

  • Websites and systems — built, hosted in the UK and looked after
  • Tender security pack — model answers and a six-document deliverable
  • Review gate — nothing goes out without passing quality review
Visit apxdigital.io
A
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C
D
E
F
G
Now · E
Local SEO • Calculator • Guides

EPC Birmingham

An EPC assessment site for Birmingham, built on local data with a calculator and guides, so it ranks in search and gets quoted by AI answer engines.

Visit epcbirmingham.co.uk
Jamie in a client consultation at the gym
Personal training • Level 4 • Passion project

High Performance Fit

Thirteen years of coaching, Level 4 qualified. One-to-one, small-group and online training out of Kings Heath, Birmingham, plus a food logging app I built so clients can scan a barcode and see the day's macros.

Visit highperformancefit.co.uk
Systems are the easy part. People are the hard part, and the only part that ever really changes anything.
Why I keep ending up between the boardroom and the build
Stage 03 · The route

The path so far

Eight-plus years across HMOs, supported and social housing: sourcing, compliance, management, scaling and selling. Then the move into building the software the sector was missing. Tap any point to see what it involved.

01 · On the ground

Hands on the properties

02 · Holding the standard

Inspecting and auditing

03 · Running the show

Leading and growing

04 · Building the tools

Code meets compliance

On the ground

Supported HMOs

Ran maintenance, repairs and compliance across a portfolio of supported housing HMOs in Birmingham. Everything since started here.

Running underneath all of itCoaching · 13 years · Level 4
Stage 04 · The stack

The tools behind it

Open source wherever it holds up. Production runs on a VPS in London, and data stays in UK data centres.

CYBER ESSENTIALS CONTROLS · UK HOSTING Visitorbrowser · phone CloudflareDNS · CDN · TLS London VPSUK data centre AppReact · Express Postgresrules live here AgentsClaude · Hermes Workflowbuild · review · ship
Stage 05 · Off the clock

Away from the keyboard

Jamie coaching a client through dumbbell curls
Coaching

Consultations, programmes and check-ins with clients at High Performance Fit.

Jamie in black tie, holding a glass
Black tie

When the trainers come off.

Labs

Where security tests, self-hosted agents and cloud builds get tried before they go near a client.

Property renovations

Taking tired houses to compliant, lettable HMOs: layouts, fire safety and certificates.

Stage 06 · Life in motion

My life in motion

Photos from the road, each placed where it was taken.

Stage 07 · Say hello

You stuck with it all the way down.

That's commitment. If you're working on something in housing compliance, automation or lead generation, send me a message and I'll reply.

LinkedIn High Performance Fit Support Audit Cogent APX Digital
[email protected]